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Velier specializes in the importation of top spirits particularly aimed at restaurants and wine bars
It develops the image and distribution of Champagne Billecart-Salmon, completely unknown at the time (today 100,000 bottles sold, leader in top catering). In 1995 he develops a line of Caribbean rums, anticipating today's trend while since 2008 RhumRhum PMG, the agricultural rum produced in partnership with the Bielle distillery and Gianni Vittorio Capovilla, has been marketed.
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